Social media continues to dominate the digital landscape in 2025, with billions of active users worldwide. From driving brand awareness to fostering direct engagement with customers, social media platforms have become essential tools for businesses looking to grow. Understanding the latest social media statistics is crucial for developing effective marketing strategies. In this post, we will explore the most important social media statistics for 2025, helping you navigate trends, platforms, and user behavior to create impactful campaigns.
135+ Social Media Statistics for 2025
Why Social Media Matters in 2025
Social media is no longer just about sharing pictures and status updates. It has evolved into a multi-functional platform where brands can interact with their customers, build communities, and drive sales. With an estimated 4.9 billion global social media users by 2025, platforms like Facebook, Instagram, TikTok, and Twitter are crucial for any business strategy. In this section, we’ll dive into why social media matters more than ever and how businesses can leverage these platforms for long-term success.
- 4.9 billion people will use social media worldwide by 2025, accounting for 63% of the global population.
- 73% of marketers believe social media is crucial for their business growth and customer engagement.
- Social media accounts for 13% of global advertising spend, a share that is expected to grow in the coming years.
- 82% of consumers say social media posts by brands influence their purchasing decisions.
- 90% of users access social media on mobile devices, highlighting the importance of mobile-optimized content.
- 70% of social media users are more likely to purchase from a brand they follow on social media.
- 85% of businesses use social media to increase brand awareness and customer engagement.
Social Media Platform Usage in 2025
Each social media platform offers unique opportunities for brands to reach different types of audiences. From Facebook’s massive user base to TikTok’s viral potential, understanding how people use these platforms is crucial. In this section, we’ll look at how each major platform is performing in 2025 and the trends shaping their use.
- Facebook has 2.8 billion monthly active users as of 2025, maintaining its position as the largest social network.
- Instagram’s user base will reach 2 billion monthly active users by 2025, with a high concentration of young adults.
- TikTok’s growth will continue, reaching 1.6 billion active users, making it one of the top three social platforms.
- LinkedIn’s user base will increase to 1.3 billion, with a focus on B2B marketing and professional networking.
- YouTube is expected to have 2.3 billion active users by 2025, with video content still dominating social media consumption.
- Snapchat will have 550 million daily active users, making it a significant platform for reaching Gen Z.
- Twitter continues to be relevant for real-time updates and is expected to reach 450 million active users in 2025.
Mobile Usage and Social Media
Mobile devices continue to drive the majority of social media interactions. In 2025, social media usage on mobile is more important than ever, especially as mobile-first strategies become standard. This section explores key statistics about mobile usage and its influence on social media behavior.
- 90% of social media users access platforms via mobile devices, with 75% of Facebook users using mobile for social media interactions.
- Mobile video consumption is expected to increase by 50%, making mobile video ads crucial for brands.
- 50% of social media purchases are made on mobile devices, making mobile optimization essential for social commerce.
- Instagram and Facebook stories receive 60% more engagement on mobile devices than traditional feed posts.
- TikTok users spend 75% of their time on mobile devices, with 99% of video views occurring on smartphones.
- 75% of social media video content will be consumed on mobile devices by 2025.
- 70% of users access LinkedIn via mobile, making it necessary to create mobile-friendly content for professionals.
Social Media Advertising and Marketing in 2025
Paid social media campaigns are more effective than ever, with businesses increasingly turning to paid ads to expand their reach and drive conversions. With platform algorithms becoming more sophisticated, understanding how to use social media advertising effectively is crucial. This section will explore the state of social media advertising in 2025.
- $230 billion is expected to be spent on social media ads globally in 2025.
- 92% of marketers use paid social media ads to promote their content and engage with customers.
- Facebook and Instagram remain the most popular platforms for paid ads, with $100 billion in combined ad revenue in 2025.
- TikTok’s ad revenue is projected to reach $20 billion by 2025, becoming one of the fastest-growing advertising platforms.
- LinkedIn’s advertising revenue is expected to grow by 30% annually, reaching $20 billion by 2025.
- Snapchat ads lead to 1.5x more purchases than traditional display ads, highlighting their effectiveness in conversion.
- 50% of businesses plan to increase their ad spend on social media platforms like Instagram, TikTok, and Facebook.
Social Commerce and Its Rise
Social commerce is expected to grow significantly in 2025, with platforms integrating shopping features directly into their services. This trend allows users to make purchases without leaving the social media app, making it easier for brands to turn engagement into sales. In this section, we’ll dive into the growth of social commerce.
- 70% of social media users have made a purchase directly through a social media platform in 2025.
- Social commerce will account for $1.5 trillion in global sales by 2025.
- Instagram Shopping will see 60% of its users purchase products through the app by 2025.
- Facebook Shops will grow by 40%, with more brands leveraging the platform’s shopping features.
- TikTok’s in-app shopping feature will result in $10 billion in sales by 2025.
- 90% of brands say social commerce is an effective way to reach younger audiences, especially Gen Z and Millennials.
- Social commerce sales are expected to increase by 30% year-over-year, as more platforms integrate direct buying options.
Video Content and Social Media Engagement
Video content is a critical component of social media engagement, with platforms prioritizing video content in their algorithms. From live streaming to short-form videos, video continues to be a driving force in social media marketing. This section will explore the role of video in social media engagement and trends.
- 82% of all internet traffic will come from video content by 2025, underlining its dominance.
- 54% of consumers want to see more video content from brands they follow.
- Instagram Reels sees a 50% higher engagement rate compared to static posts.
- TikTok’s short-form video content will account for 55% of all social media video views in 2025.
- Facebook Live videos get 6 times more engagement than regular posts, showcasing the importance of live streaming.
- YouTube videos account for 80% of all video content consumption on social media.
- 63% of marketers say video marketing is the most effective form of social media content.
The Importance of Influencer Marketing in 2025
Influencer marketing continues to be a significant driver of social media engagement and brand awareness. By 2025, influencer marketing will be even more integrated into businesses’ social media strategies. This section will examine the importance of influencers and how they impact consumer behavior.
- $24 billion is projected to be spent on influencer marketing by 2025.
- 75% of consumers say they trust product recommendations from influencers more than traditional advertising.
- 67% of brands plan to increase their influencer marketing budgets in 2025.
- 95% of marketers say influencer marketing is an effective strategy to reach a targeted audience.
- 85% of marketers consider micro-influencers (with 10k to 100k followers) to be the most cost-effective choice for campaigns.
- 60% of consumers make purchasing decisions based on influencer recommendations on platforms like Instagram and TikTok.
- Gen Z trusts influencers 5x more than traditional celebrities, making them a key audience for influencer campaigns.
Social Media Engagement and User Behavior
User behavior on social media is constantly evolving, especially as new features, platforms, and trends emerge. Understanding how users engage with content is essential for brands looking to maximize their social media impact. In this section, we’ll look at key statistics about social media engagement and user behavior.
- 60% of users prefer to interact with brands via Facebook Messenger or direct messages on social media.
- 79% of users expect brands to respond to their comments and messages within 24 hours.
- 74% of users feel more connected to a brand that engages with them on social media.
- 51% of consumers say they’ve made a purchase after engaging with a brand on social media.
- 70% of social media users say they follow brands that post interesting and relevant content.
- 80% of social media users prefer to watch live streams from brands over other types of content.
- 55% of consumers say they’ve discovered a new product or service on social media platforms.
The Role of AI in Social Media
Artificial intelligence is increasingly influencing social media marketing, from content creation to customer service. In 2025, AI will play a significant role in shaping how brands use social media. In this section, we’ll explore the role of AI in social media marketing and how it’s improving campaigns.
- 65% of marketers will use AI-driven tools to personalize their social media content by 2025.
- AI chatbots will handle 40% of customer interactions on social media platforms by 2025.
- AI-based analytics tools will grow by 30% annually, allowing brands to optimize their social media strategies.
- 70% of marketers believe AI-generated content will become essential for their social media strategies.
- 85% of brands are expected to use AI for social media ad targeting in 2025.
- AI-powered tools can increase ad click-through rates by 25% by refining audience targeting.
These social media statistics for 2025 provide valuable insights that can help you tailor your social media strategies and stay ahead of trends. As social media continues to evolve, understanding these metrics will be crucial for maximizing engagement, conversions, and brand growth. Let me know if you need more details or further adjustments!